Pranjal
Banerjee

Senior Art Director
Design & Motion | Gen AI Brand Filmmaker


Delivered Projects for global brands.

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Pranjal Banerjee
Design, Motion & AI-Powered Visual Storytelling

Creating distinctive brand visuals, cinematic motion experiences, and AI-powered films that help brands tell stories people remember.

Notable Brands Worked For
Experience
OCT 2024
— PRESENT
Art Lead Gurugram
FREED INDIA PVT. LTD.
Oct 2024 — Present · Gurugram
  • Led AI-driven brand video campaigns that boosted digital engagement by 40%.
  • Streamlined video production workflows using generative AI, reducing turnaround time by 35%.
  • Built reusable motion templates and design systems, cutting rework by 25%.
  • Partnered with marketing team to develop storytelling-led content, increasing brand recall by 30%.
  • Mentored the art team, elevating creative output quality and cross-functional collaboration.
JAN 2023
— OCT 2024
Independent Creative Service Provider Remote
FULL-TIME FREELANCE
Jan 2023 — Oct 2024 · Remote
  • Delivered design and motion projects for multiple clients; maintained strong long-term client relationships.
  • Helped small businesses grow social engagement, through customized brand visuals.
  • Integrated generative AI tools into design workflows, accelerating output without quality loss.
  • Collaborated with startups on brand identity, increasing site visits and conversions.
SEP 2017
— JAN 2023
Art Director — Motion Graphics Bengaluru
WEBENZA INDIA
Sep 2017 — Jan 2023 · Bengaluru
  • Directed video projects for Bosch, Amazon, Red Hat, Himalaya, and many other brands - achieving 2–3X higher engagement.
  • Mentored a 3-member team, improving creative quality and achieving 95% on-time project delivery.
  • Developed animation templates that reduced production time by 25% per project.
  • Partnered with strategy teams to create video campaigns that boosted engagement by up to 45%.
JUL 2014
— AUG 2017
Senior Visualizer — Motion Graphics Pune
ADVIDS
Jul 2014 — Aug 2017 · Pune
  • Created motion explainer videos for global brands.
  • Developed visual approaches that increased client approval rates by 40%.
  • Delivered 200+ motion videos, contributing to 20% YOY growth in repeat business.
  • Set up organised file systems and production workflows, reducing post-production errors significantly.
MAR 2012
— JUN 2014
Graphic Designer & Animator Kolkata
INDUSNET TECHNOLOGIES
Mar 2012 — Jun 2014 · Kolkata
  • Created 2D animated explainers & ad videos supporting client projects and brand objectives.
  • Contributed creative assets across digital and print touchpoints.

*Ballpark figures sourced from growth teams & company-wide town hall meetings.

Education & certifications
Diploma in Animation Film Making — Zee Institute of Creative Arts, Mumbai
Certificate in 3D Animation — MAAC, Kolkata
Adobe Flash Certificate Course – Arena Multimedia, Kolkata
BA (English) — Sikkim Manipal University
Skills & Tools
Core skills
Motion Design 2d Animation Graphic Design Video Editing Brand Design Product Explainer videos Gen AI based Brand Films Creative & Art Direction UI Design
Tools
Adobe Illustrator Adobe Photoshop Adobe After Effects Adobe Premiere Pro Open AI Gemini Claude Design VEO3 Seedance AI Magnific AI Figma Higgsfield AI And many more.